How to leverage entertainment as a social driver to foster a sustainable community and connection across users

Users interacting with three different product interfaces: Peloton, Fortnite, and Tik Tok
Users interacting with three different product interfaces: Peloton, Fortnite, and Tik Tok
(Image Credit: Allison Yu)

You may have noticed before that people really like entertainment; but what about it makes us so drawn to it? What about us as humans make us so drawn to it?

There’s a magical moment that happens when you watch a football game, attend a concert, or watch a funny movie. You’re swept into the roaring of the stadium; you feel the heavy bass blaring from the speakers pump through your heart; you join the harmony of jovial laughter from the theater audience. These moments unravel themselves as an electrifying feeling of rapid interconnectedness.

But often, these moments go unnoticed…


Co-written with Aryanna Martin

As the world shifts to remote work, we share some tips on facilitating remote workshops and borrow lessons from what we know from facilitating in-person workshops.

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COVID-19 has brought on one of the biggest life changes in the last few months where suddenly, people have been mandated to stay home as much as possible. Your company may be one of the many companies that has asked its employees to continue their work in the corners of their home as part of the government response to flatten the curve. For some of us, the idea of working…


Remote-working is redefining the gender norms of the workplace

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We live in unprecedented times in the modern age: COVID-19 has opened the door for people to pause and reevaluate the implicit norms that govern their day-to-day lives. What opportunities can we take out of a world cracked wide open that redefines the future norms and dynamics of the workplace for the better?

In usual circumstances, women are interrupted more when speaking in the workplace. In Sheryl Sandberg’s book, “Lean In”, she describes the unfortunate phenomenon where women have a fine balance to teeter on: sure, you can speak your mind…but you risk coming across as aggressive, just because you’re…


Design Your Own Board Game Using a Design Thinking Co-Creation Process

While the reality of the world around us is wild and unpredictable at the moment (and I hope you’re all staying safe and healthy out there), I hope this article gives you a fun distraction to bond with your fellow housemates.

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A lot of you may be staying at home. The more fortunate of us get to spend self-isolation with family, with roommates, with significant others, and friends.

And even though you’re surrounded by people, you’re already running out of things to do. Some of you may have already found a ton of online resources out there to beat the…


Illustration by Kevin Craft

Creative confidence is important: but what are some concrete tools and methods that you can use to inspire your workshop participants?

In one of my previous articles, I went into the importance of creative confidence in workshops. I gave you a zesty finish (and who doesn’t like zest?) and briefly touched upon safe spaces, warm ups, and pre-reads as tools to inspire action. …


Credit: Work Fusion

Where will service designers be in the automated future of self-services in Universities?

Rapid technological advancements and innovations have led to ever-shifting speculations about people’s role in this complex social fabric. What will we be doing? How will we be working in the future? And who will we be interacting with? In every industry, especially Universities, it will be up to service designers to find those opportunities to impart a human connection in the service delivery… even when services are edging on completely self-service systems.

It’s inevitable that automated services will provide increasingly more agency and empowerment for users to…


Credit to freepik

How many times have you heard someone say, “I’m just not the creative type”? How many times have you been that person?

We often hear this mantra when we engage faculty, staff, and students in a design process that is meant to extract the core truths from the abstract; but often times, it feels unconventional and uncomfortable for them.

Students can usually jump into the process as quickly as the next. But faculty and staff often shy away from them, asserting that these processes are “too artistic” and requiring “too much imagination”. …

Allison Yu

UX Researcher, Service Designer, Strategic and Creative Thinker. Connect with me: https://www.linkedin.com/in/allison-yu-9b9393a9/

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